How to Find Out if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That site must be well written, especially if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is well-qualified to compose the text for your site. A good copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Of course, not all copywriters are great. Some of them are crazily incredibly gifted. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here are tips on how to figure the difference.
Does the copywriter have his or her own website? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer has no website, how can they say they can help you with the one you are building? Look closely at the copy used on this website also. If you find several errors, this is a terrible sign.
How favorably do you respond while you are going over the copywriter's own web copy? This involves more than merely noticing grammar and spelling errors. Do you have any sort of emotional response to the text on the website? Are you feeling warmly toward the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the website copy make you feel like more info you want to hire that person immediately? Does the copy make you want to run for the hills? Does the website copy make you mad? All of these are vital responses and you need to pay attention to them.
Research the copywriter's background a little. Seek reviews for the copywriter on third-party websites and forums. It is likely that the only reviews on the copywriter's web site are going to be good ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Pay attention to these postings. You need to also request the copywriter to provide you a few references. Be sure that you follow up and really get ahold of those references and obtain an honest opinion from them.
It is vital to actually browse through any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing reads like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.